Invascon
Deliverables
- Logomark
- Webdesign
- Brand Guidelines
- Stationaries
Worked on the design
The Project
Located in The Netherlands, it is a company dedicated to creating professional website and continuously monitoring progress. It had an identity previously established in 2009 but visually outdated, far from the company’s own objective and unprofessional.
The client stated the need to focus the change on three main elements: color (to differentiate itself from the competition), versatility (greater visual depth of their corporate identity) and the concept (avoiding the abstraction on digital devices). The latter, solved with the representation of a series of pixels within the initial letter “I”.
Old Logo
Lacked personality and the colors blended in with the competition, leading to less differentiation and little reason to choosing Invascon over another company
New Logo
The new logo stands out from the crowd with quality and personality, attracting more and higher quality clients.
Use purple slider to view old and new
Old Logo
Lacked personality and the colors blended in with the competition, leading to less differentiation and little reason to choosing Invascon over another company
New Logo
The new logo stands out from the crowd with quality and personality, attracting more and higher quality clients.
Web Design
The old website on the left used a dark blue as leading color, causing a monotonous and boring impression with the visitors. This co-relates to people leaving your website even before you get the chance of pitching your service and attracting low quality leads looking for cheap solutions.
The new website lets people experience a different and professional company that has pleasing colors and photos they can relate to. It’s designed to give visitors a feeling of trust while giving them the information they are looking for. This results in the company seem higher quality, attracting better and bigger projects.
OLD
NEW
Webdesign
The old website on the left used a dark blue as leading color, causing a monotonous and boring impression with the visitors. This co-relates to people leaving your website even before you get the chance of pitching your service and attracting low quality leads looking for cheap solutions.
The new website lets people experience a different and professional company that has pleasing colors and photos they can relate to. It’s designed to give visitors a feeling of trust while giving them the information they are looking for. This results in the company seem higher quality, attracting better and bigger projects.
OLD
NEW
Use purple slider to view old and new
Brand Guidelines
Stationaries
